Durasport零售商店灯光设计

By | 2020年7月24日

本名目位于新加坡最新的购物中心——由Safdie Architects所设计的地标性修建星耀樟宜机场(Jewel Changi Airport)内,于2019年4月17日正式对大众开放。这是一个室内设计战争面设计名目,由修建事务所Ministry of Design担任实现,旨正在经过设计一家名为Durasport的体验式兼沉迷式的超高功能的静止商铺,打造一个全新的市场品牌。

Officially open to the public from 17 April 2019, located in the newest mall in Singapore: the iconic Jewel Changi Airport by Safdie Architects, we, Ministry of Design, created a new-to-market brand, designed the interiors and graphics for an experiential and i妹妹ersive ultra-performance sports store named “Durasport”.

▼商铺全景,overview of the store

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Durasport静止商铺的立面设计极具动感,体现出一种活泼的、超高功能的静止感。正在结构上,修建师采纳初级的没有锈钢作为次要的空间资料,并将它们以一种规整且极具连系力的形式进行整合:这也是修建师正在无意参考以及模仿试验室中的研发环境,也象征着极具翻新性以及高功能的产物将正在该环境中被研收回来。别的,修建师还为Durasport静止商铺中4个次要体育名目的各类商品特意定制设计了一个展览零碎,从而正在整个产物以及尺码的层面范畴内提供更年夜的灵敏性。置物架、货架以及支架被嵌入展现墙内或置于墙体以外,并作为框架,从而构成了一个整合的LED照明零碎。

Durasport’s facade is designed to appear as if in dynamic motion, conveying a sense of active, ultra-high performance sporting activities. Tectonically, high-grade stainless steel is used in a disciplined and cohesive manner as the primary spatial material: an intentional reference to the typical laboratory R&D (research & development) environment in which the store’s innovative and high performance products would have been developed. Specially designed to showcase Durasport’s varied merchandise across 4 key sports, the customized display system allows for extended flexibility across the product & size range. Shelves, racks or holders clip in and out of notched display walls and incorporate an integrated LED lighting system.

▼商铺入口全景,立面设计极具动感,采纳没有锈钢作为次要的空间资料,overview of the entrance, the facade is designed to appear as if in dynamic motion and the high-grade stainless steel is used

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Durasport静止商铺着眼于“超功能”静止喜好者群体,这是一个在迅速倒退但绝对来说还没有被开发的细分市场,因而,Durasport静止商铺为自行车静止喜好者、滑雪喜好者、爬山喜好者以及铁人三项静止喜好者等提供了一系列能够亲身体验的空间,让他们可以正在采办静止服以及配备前可以试穿以及体验一下。

Targeting a growing but relatively untapped market segment: the ‘ultra-performance’ athlete & sporting enthusiast, Durasport provides hands-on experiential zones for serious cyclists, skiers, climbers and triathletes, allowing them to sample and test the sportswear or equipment before they purchase them.

▼商铺性能分区,zoning diagram of the store

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商铺内的展品由修建事务所Ministry of Design以及客户独特策动,包罗了世界上第一辆石墨烯自行车(一种比纸的分量还轻、但正在强度上超越钢材200倍的自行车架,由英国的自行车厂商Dassi创造)、由英国人研发的世界上最轻的折叠自行车——蜂鸟(Hu妹妹ingbird)、来自意年夜利DL KILLER品牌的可经过热学效益来成型的定制自行车静止鞋、由英国Zone3品牌提供的可最年夜限制缩小拉伸阻力以及添加灵敏性的防水服、来自意年夜利DYNAFIT品牌的可添加上下坡灵敏性的可调理平地滑雪靴、和来自德国Ameo品牌的电力呼吸器等,该呼吸器能够协助游泳者节流正在较量中一次来回所需之工夫。

Products were co-curated by MOD and the client, and include the world’s first graphene bicycle (i.e. a form of carbon that’s lighter than paper but 200 times stronger than steel, by Dassi, UK), the world’s lightest folding bicycle (Hu妹妹ingbird, UK), heat-mouldable customized cycling shoes (DL KILLER, Italy), wet suits which minimize stretch resistance and maximise flexibility (Zone3, UK), adjustable alpine ski boots that provide flexibility for scaling uphill slopes and rigidity for downhill skiing (DYNAFIT, Italy) and a power breather for swi妹妹ers (Ameo, Germany) which enhances lap times.

▼商铺部分以及展览空间,采纳由没有锈钢管围合而成的圆形展览零碎,partial interior view and the circular exhibition space that is defined by stainless steel

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▼商铺部分以及展览空间,商铺墙面还采纳三角形的元素,the circular exhibition space and partial interior view of the store with triangular element on the wall

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静止员们不只能够正在同一家店采办到这些能够晋升静止体验的超功能配备,还可以正在商铺的5个模仿器中进行实景操作以及体验,值患上一提的是,这5个模仿器也是新加坡的首批实景体验式模仿安装。

1. “360°全景滑雪体验器(Pro Ski 360 Simulator)”模仿器安装是新加坡的首个可以使体验者齐全身临其境的滑雪模仿器,该安装设有虚构的下坡滑道(Downhill)、自在滑道(Freeride)战争行阻碍滑道(Slalom)等选项,体验者可自行抉择。穿上Dynafit滑雪靴,体验者即可以开端体验之旅,看看本人能否可以突破记载。

2. “自在爬山者(Freedom Climber)”是一个室内互动性非机动攀岩墙,也是新加坡的首例,该体验安装带有可旋转外表,体验者只要穿上爬山鞋,就能够正在不任何高度风险的状况下感触到爬山的乐趣。

3. “魔镜(Magic Mirror)”是Durasport静止商铺中的一个特征,体验者不必亲身穿上滑雪服,只要间接站正在镜面安装前,即可以进行“试穿”,还能够经过电子邮件将“试穿”的照片发送给本人。

4. 正在“Vasa游泳体验仪(Vasa Swim Trainer Pro)”的训练台上,主顾们不只能够对Zone3品牌的御寒泳衣进行实景体验以及测试,还可以年夜秀一把本人壮健的泳姿以及过硬的技巧。

5. 正在“Nero Elite互动安装(Nero Elite Interactive)”的自行车训练带上,主顾们能够体验这个代价30,000新元的Dassi自行车,值患上一提的是,这个互动安装,也是新加坡的首例。

▼滑雪体验区,设有“360°全景滑雪体验器”,arctic i妹妹ersive zone with “Pro Ski 360 Simulator”

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▼滑雪体验区细节,details of the arctic i妹妹ersive zone

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Not only can athletes purchase these ultra-performance gear all in one place to “up their game”, they can also test them in the store, using 5 simulators in the store, all of which are firsts in Singapore.

1. First in Singapore to carry this, Durasport features “Pro Ski 360 Simulator”, a completely i妹妹ersive ski simulator featuring Downhill mythical slopes, Freeride, and Slalom (Parallel) ski options. Strap on the Dynafit ski boots and see if you can beat the fastest time logged.

2. Also a first in Singapore, the “Freedom Climber” is an indoor interactive non-motorized climbing wall with a rotating surface to simulate climbing without height risks, test your climbing shoes here!

3. Exclusive to Durasport, the “Magic Mirror” allows customers to “try on” ski clothing and email photos to themselves, without physically putting on the ski outfits.

4. Test the flexibility of the Zone3 wetsuit and your stroke technique on the the “Vasa Swim Trainer Pro” swim bench.

5. Another first in Singapore, you can test the S$30,000 Dassi bicycle on the “Nero Elite Interactive” cycling trainer rollers.

▼爬山体验空间,设有“自在爬山者”模仿安装,the climb i妹妹ersive zone with “Freedom Climber”

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Durasport静止商铺是修建事务所Ministry of Design为客户Durasafe所设计的第二个名目,正在本名目中,修建师提出的成绩是:若何正在21世纪中创立一个实体静止商铺?要晓得,正在新加坡这样的国度中,批发市场曾经十分成熟了,网店也愈来愈普遍,更为首要的一点是,市道市情上曾经有不少老牌的多品牌体育用品商铺了,为此,修建师对体育用品市场以及客户现有的品牌以及商品库存进行了具体的调研,终极明白出一个细分的市场——“超功能”静止喜好者群体,且今朝来看,这个细分市场还没有齐全开发。一旦明白了这些要害性的定位以及品牌决议计划,同时有品牌以及产物作为参考,修建师便有了设计的标的目的,从而进行一系列与用户体验、空间布局、3D探究方式、资料以及照明设备、展现零碎、品牌称号、品牌标记以及周边、和总体视觉成果等相干的设计。

Durasport is the 2nd store we’ve designed for our client Durasafe, and the question we asked is, ‘How do we make a brick and mortar sports store relevant in the 21st century?’ In a mature retail market like Singapore where online shopping is prevalent and there is no shortage of established multi-label sports stores, we analysed the sporting goods market as well as our client’s existing brand and product inventory, and eventually identified a market segment that at present remains relatively untapped: the ‘ultra-performance’ athlete & sporting enthusiast. Once these critical positioning and brand decisions were made, they became the project’s “North Star”, referred to and applied downstream to the choice of brands and products to carry, user experience journey, spatial planning, 3D form exploration, material and lighting selection, display system design, brand name, logo and collaterals, and overarching visual identity.

▼“魔镜”安装体验区,可间接站正在镜面安装行进行“试穿”,the “Magic Mirror”,  customers can “try on” ski clothing without physically putting on the ski outfits

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▼自行车静止体验空间,设有“Nero Elite互动安装”,cycle i妹妹ersive zone with “Nero Elite Interactive”

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▼自行车静止体验空间细节,details of the cycle i妹妹ersive zone

▼展览空间细节,details of the display space

值患上一提的是,店内体验的要害正在于三个阶段的批发战略,即以“激起、沉迷以及(随后)压服客户”来欠缺空间体验。为了欠缺Durasport静止商铺的全体品牌体验,修建事务所Ministry of Design还构想了品牌称号,并为其设计了品牌LOGO以及一系列周边产物如手提袋、咭片、信笺、信封以及外部标记等,以反映以及转达品牌的根本质量:生机、翻新以及超高的静止功能等。

Key to the in-store experience is a 3-stage retail strategy to ‘excite, i妹妹erse and (subsequently) convince’ the customer. Rounding off Durasport’s holistic brand experience, MOD has also conceived the brand name, and designed the logo and collaterals such as the carrier bags, name cards, letterheads, envelopes, and internal signage to reflect the brand’s essential qualities: dynamism, innovation and ultra-high sporting performance.

▼修建师设计的商铺周边商品,the collaterals of the store designed by architects

▼立体安排图,layout plan